Letter from the Editor

of the things that it’s easy to lose sight of in today’s industry is what ‘quality’ actually means. And when I say that, I’m referring to it from a few different angles. It’s difficult enough for people that are actually...

Professional Cheese

 last summer, I drove out to Wisconsin to do a photoshoot at a sports car race. When I originally pitched the idea to my significant other, I had a few things in mind for what to see and do out there, but decided to let her take the reins on choosing things...

Quality Photochromics

aiting for water to boil ranks right up there with the other great time-wasters of our lives. Watching paint dry, watching grass grow, and so on. It is, unfortunately, one of those necessary evils that we need to endure. This is usually less of a...

Quality Lens Designs

Many people enjoy a good steak. Generally, however, they don’t want to know the details of how it goes from cow to plate - they just want it to be the best steak they’ve ever had. How do you know if the steak is any good? Well, you have...